Deal of the Day

2017 Toyota Prius Prime

2017 Toyota Prius Prime

Optimally Primed: The 2017 Toyota Prius Prime

A hybrid that takes you farther into the future. Introducing the 2017 Toyota Prius Prime.

The 4-cylinder aluminum engine features Hybrid Synergy Drive, which maximizes fuel economy and adds intelligence to your daily drive. Gas mileage is even better this year with an estimated 44 mpg in the city and 53 mpg on the highway. Choose which driving adventure you'd like to take with EV, Eco, and Power modes available for you to explore.

No matter what awaits you on the road ahead, safety and security follow along as your quiet companions. Toyota Safety Sense features a Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, and more. You also have the comfort of knowing that the Star Safety System includes Enhanced Vehicle Stability Control, Active Traction Control, and SmartStop Technology to ensure that every stop you make is a safe one.

For more ways of exploring music, tune into the Entune App Suite that includes iHeartRadio, Pandora, and more.

What does the future hold for you? Find out by driving the 2017 Toyota Prius Prime today.


Dealer Information

World Toyota
5800 Peachtree Industrial Blvd
Atlanta, GA 30341
Call now for more information

Prius Prime Trims

The 2017 Toyota Prius Prime Advanced FWD 5-Door Hatchback

Starting at $34,055

The 15-inch 5-spoke alloy wheels come with two-tone wheel covers. Parking is even safer and easier with the intelligent clearance sonar with intelligent parking assist.

MPG City55
MPG Highway53
Horsepower95
Torque105
TransmissionCVT
Seating4
Wheelbase106.3
Engine TypeGas/Electric
Engine Size1.8
Cylinders4

The 2017 Toyota Prius Prime Plus FWD 5-Door Hatchback

Starting at $28,055

Find your desired routes using the Entune App Suite that includes Destination Search, a drive monitor, and more. Get all your vital stats upfront using the multi-information display with a 4.2-inch dual color screen, an energy monitor, and more.

MPG City55
MPG Highway53
Horsepower95
Torque105
TransmissionCVT
Seating4
Wheelbase106.3
Engine TypeGas/Electric
Engine Size1.8
Cylinders4

Imagine More in the 2017 Toyota Prius Prime Premium FWD 5-Door Hatchback

Starting at $29,755

Calm your senses courtesy of the smart-flow climate control system with pollen filtration. Be prepared at all times with the qi-compatible wireless smartphone charging feature.

MPG City55
MPG Highway53
Horsepower95
Torque105
TransmissionCVT
Seating4
Wheelbase106.3
Engine TypeGas/Electric
Engine Size1.8
Cylinders4

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