Deal of the Day

2017 Toyota Prius Prime

2017 Toyota Prius Prime

Optimally Primed: The 2017 Toyota Prius Prime

A hybrid that takes you farther into the future. Introducing the 2017 Toyota Prius Prime.

The 4-cylinder aluminum engine is designed with Hybrid Synergy Drive and intelligence, which fortifies your fuel economy in a more intuitively designed machine. Gas mileage is even better this year with an estimated 44 mpg in the city and 53 mpg on the highway. Choose which driving adventure you'd like to take with EV, Eco, and Power modes available for you to explore.

No matter where you go, safety and security follow along as your silent companions. Toyota Safety Sense includes a Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, and more. You also have the comfort of knowing that the Star Safety System includes Enhanced Vehicle Stability Control, Active Traction Control, and SmartStop Technology to ensure that every stop you make is a safe one.

To discover new varieties of music, listen the Entune App Suite that includes iHeartRadio, Pandora, and others.

What does the future hold for you? Find out by driving the 2017 Toyota Prius Prime today.


Dealer Information

World Toyota
5800 Peachtree Industrial Blvd
Atlanta, GA 30341
Call now for more information

Prius Prime Trims

Intelligently Designed: The 2017 Toyota Prius Prime Advanced FWD 5-Door Hatchback

Starting at $34,055

The 15-inch 5-spoke alloy wheels have two-tone wheel covers. Keep your vehicle in flawless condition thanks to the Intelligent Clearance Sonar with Intelligent Parking Assist.

MPG City55
MPG Highway53
Horsepower95
Torque105
TransmissionCVT
Seating4
Wheelbase106.3
Engine TypeGas/Electric
Engine Size1.8
Cylinders4

The 2017 Toyota Prius Prime Plus FWD 5-Door Hatchback

Starting at $28,055

Plot your course with the Entune App Suite that features Destination Search, real-time information including traffic, and more. Get all your vital stats upfront using the multi-information display with a 4.2-inch dual color screen, an energy monitor, and more.

MPG City55
MPG Highway53
Horsepower95
Torque105
TransmissionCVT
Seating4
Wheelbase106.3
Engine TypeGas/Electric
Engine Size1.8
Cylinders4

The 2017 Toyota Prius Prime Premium FWD 5-Door Hatchback

Starting at $29,755

Prevent irritants from entering your private domain with the smart-flow climate control system that features pollen filtration. Be prepared at all times with the qi-compatible wireless smartphone charging feature.

MPG City55
MPG Highway53
Horsepower95
Torque105
TransmissionCVT
Seating4
Wheelbase106.3
Engine TypeGas/Electric
Engine Size1.8
Cylinders4

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